At Linda Fruit, we start with the whole bin, then work to find the right home and highest value for every apple.
It's a whole-crop approach built around quality, opportunity, and making the most of what growers grow.
As growers ourselves, we understand the work, resources, and care that go into producing every crop.
Our model starts by purchasing the whole bin from the grower upfront, creating greater certainty and a faster return. From there, we work to find the best opportunity for the fruit across fresh, sliced, and value added markets.
More certainty. More opportunity. More value from the crop.
Great fruit doesn't always look exactly the same.
Our highest-quality apples are selected for the fresh market based on what creates a great eating experience: color, flavor, crunch, and overall quality.
But an apple with less color or a cosmetic imperfection can still be a really good apple. By looking at the whole crop, we can find more opportunities for more of what growers produce.
Great quality. The right home.
Not every apple has to take the same path.
Some are enjoyed whole. Others become fresh slices, purée, or other value added products. By connecting fresh and value-added opportunities, we help more of the crop reach people in the way that makes the most sense.
More pathways. More wholesome food. More ways to enjoy fruit.
Our work doesn't stop when an apple is sliced.
Peels, cores, and other parts remaining from processing can find new purpose through value added products.
That means making better use of the water, soil, energy, time, and care that went into growing the fruit in the first place.
Less waste. Smarter use of resources. More possibility from every apple.
There's a lot of possibility in one little apple.
We're here to find it.